Growth of Fmcg Products in Rural Market

Certificate This is to certify that Ms. Vrushali Awachar of IBS Nagpur has submitted her report titled, â€Å"Growth of FMCG products in rural market† for the year 2009-2010 in partial fulfillment of the requirement for the completion of practical study at the first semester of MBA programme. Place: Date: _ Preface As part of course in MBA for the first semester, we have to make a report based on sector analysis; which I am presenting is on Growth of FMCG products in rural market. This opportunity allows the students to study the real business environment and a consequent report further helps in improving on the communication and presentation aspects which are highly essential to be inculcated amongst Management students. This practical training at MBA programme develops a feeling about the difficulties and challenges in the business world. Only theory knowledge does not impart complete education. To fulfill these objectives these reports play an essential part in MBA programme. In this direction, I have tried my level best to analyze the various information obtained and have presented in a logical and understandable format. Acknowledgement I forward gratitude to respected Dean Sir of our Institute. I am heartily thankful to the management for providing me the opportunity to make a study of practical training in their organization. I express my sincere thanks to the staff of the unit who have given us all the information and who guided us. I am also thankful to Prof. Upal Sinha and Dr. Sarita Modak with whose help; the study was conducted and made possible they provided full guidance, cooperation and valuable suggestion about the Report. I am thankful to my college friends and all those who have helped me directly or indirectly in the preparation of this report. With thanks†¦ Place: Nagpur Date: 28th/08/2009 Yours Sincerely, Vrushali Awachar 09BS0000502 Contents of the Report Table of Contents Certificate Preface Acknowledgement 1. Abstract Growth of FMCG products in Rural Market P. Balakrishna 2. Introduction Sales zoomed from 35,000 sachets to 12 lakhs. Initially they took any sachet but now they are restricted to Chik sachets. Now at present, rural market is one of the best opportunity and focusing sector for the major FMCG companies in India. Each and every company is set to invest a huge capital for competition in rural market. According to the Federation of Indian Chambers of Commerce and Industry, the number of rural households using FMCG products has grown from 136 million in 2004 to 143 million in 2007,a clear indication that rural consumers are shifting from commodities to branded products. Urban consumers on the other hand could go slowly on FMCG expenses, thanks for inflation spiral, rise in fuel cost and costlier credit. Evidence suggest that for the first time, that the rural market has grown faster than the urban market in key product categories in April-May 2008, the latest months for which such information is available, according to market research firm NC Nielson. Market and Indian companies, in India. * To study the challenges faced by rural marketers in India. * To study the reasons of popularity of rural markets in India. 5. Need of the study To determine the demand of FMCG products in rural India. Know about the different choice of rural consumers. Rural and Urban potential _(table 1. Rural and urban population)_ _(Source: Statistical Outline of India (2001-2002) NCAER_ According to a study by Chennai-based Francis Kanoi Marketing Planning 7. Growth Prospects With the presence of 12. 2% of the world population in the villages of India, the Indian rural FMCG market is something no one can overlook. Increased focus on farm sector will boost rural incomes, hence providing better growth prospects to the FMCG companies. Better infrastructure facilities will improve their supply chain. FMCG sector is also likely to benefit from growing demand in the market. Because of the low per capita consumption for almost all the products in the country, FMCG companies have immense possibilities for growth. And if the companies are able to change the mindset of the consumers, i. e. if they are able to take the consumers to branded products and offer new generation products, they would be able to generate higher growth in the near future. It is expected that the rural income will rise in 2007, boosting purchasing power in the countryside. However, the demand in urban areas would be the key growth driver over the long term. Also, increase in the urban population, along with increase in income levels and the availability of new categories, would help the urban areas maintain their position in terms of consumption. At present, urban India accounts for 66% of total FMCG consumption, with rural India accounting for the remaining 34%. However, rural India accounts for more than 40% consumption in major FMCG categories such as personal care, fabric care, and hot beverages. In urban areas, home and personal care category, including skin care, household care and feminine hygiene, will keep growing at relatively attractive rates. Within the foods segment, it is estimated that processed foods, bakery, and dairy are long-term growth categories in both rural and urban areas. Indian Competitiveness and Comparison with the World Markets The following factors make India a competitive player in FMCG sector: Availability of raw materials Because of the diverse agro-climatic conditions in India, there is a large raw material base suitable for food processing industries. India is the largest producer of livestock, milk, sugarcane, coconut, spices and cashew and is the second largest producer of rice, wheat and fruits &vegetables. India also produces caustic soda and soda ash, which are required for the production of soaps and detergents. The availability of these raw materials gives India the location advantage. Labor cost comparison {draw:frame} (Fig. 2 Labor cost comparison) (Source: www. equitymaster. com _ _Low cost labor gives India a competitive advantage. India's labor cost is amongst the lowest in the world, after China & Indonesia. Low labor costs give the advantage of low cost of production. Many MNC's have established their plants in India to outsource for domestic and export markets. Presence across value chain Indian companies have their presence across the value chain of FMCG sector, right from the supply of raw materials to packaged goods in the food-processing sector. This brings India a more cost competitive advantage. For example, Amul supplies milk as well as dairy products like cheese, butter, etc. 8. Indian FMCG Sector The Indian FMCG sector is the fourth largest in the economy and has a market size of US$13. 1 billion. Well-established distribution networks, as well as intense competition between the organized and unorganized segments are the characteristics of this sector. FMCG in India has a strong and competitive MNC presence across the entire value chain. It has been predicted that the FMCG market will reach to US$ 33. 4 billion in 2015 from US $ billion 11. 6 in 2003. The middle class and the rural segments of the Indian population are the most promising market for FMCG, and give brand makers the opportunity to convert them to branded products. Most of the product categories like jams, toothpaste, skin care, shampoos, etc, in India, have low per capita consumption as well as low penetration level, but the potential for growth is huge. The Indian Economy is surging ahead by leaps and bounds, keeping pace with rapid urbanization, increased literacy levels, and rising per capita income. The big firms are growing bigger and small-time companies are catching up as well. According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and the balance by Indian companies. Fifteen companies own these 62 brands, and 27 of these are owned by Hindustan Lever. Pepsi is at number three followed by Thums Up. Britannia takes the fifth place, followed by Colgate (6), Nirma (7), Coca-Cola (8) and Parle (9). These are figures the soft drink and cigarette companies have always shied away from revealing. Personal care, cigarettes, and soft drinks are the three biggest categories in FMCG. Between them, they account for 35 of the top 100 brands. THE TOP 10 COMPANIES IN FMCG SECTOR (table 3: top 10 co. ’s) Source: Naukrihub. com The companies mentioned in Exhibit I, are the leaders in their respective sectors. The personal care category has the largest number of brands, i. e. , 21, inclusive of Lux, Lifebuoy, Fair and Lovely, Vicks, and Ponds. There are 11 HLL brands in the 21, aggregating Rs. ,799 crore or 54% of the personal care category. Cigarettes account for 17% of the top 100 FMCG sales, and just below the personal care category. ITC alone accounts for 60% volume market share and 70% by value of all filter cigarettes in India. The foods category in FMCG is gaining popularity with a swing of launches by HLL, ITC, Godrej, and others. This category has 18 major brands, aggregating Rs. 4,637 crore. Nestle and Amul slug it out in the powders segment. The food category has also seen innovations like softies in ice creams, chapattis by HLL, ready to eat rice by HLL and pizzas by both GCMMF and Godrej Pillsbury. This category seems to have faster development than the stagnating personal care category. Amul, India's largest foods company has a good presence in the food category with its ice-creams, curd, milk, butter, cheese, and so on. Britannia also ranks in the top 100 FMCG brands, dominates the biscuits category and has launched a series of products at various prices. In the household care category (like mosquito repellents), Godrej and Reckitt are two players. Goodknight from Godrej is worth above Rs 217 crore, followed by Reckitt's Mortein at Rs 149 crore. In the shampoo category, HLL's Clinic and Sunsilk make it to the top 100, although P's Head and Shoulders and Pantene are also trying hard to be positioned on top. Clinic is nearly double the size of Sunsilk. Dabur is among the top five FMCG companies in India and is a herbal specialist. With a turnover of Rs. 19 billion (approx. US$ 420 million) in 2005-2006, Dabur has brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real. Asian Paints is enjoying a formidable presence in the Indian sub-continent, Southeast Asia, Far East, Middle East, South Pacific, Caribbean, Africa and Europe. Asian Paints is India's largest paint company, with a turnover of Rs. 22. 6 billion (around USD 513 million). Forbes Global magazine, USA, ranked Asian Paints among the 200 Best Small Companies in the World Cadbury India is the market leader in the chocolate confectionery market with a 70% market share and is ranked number two in the total food drinks market. Its popular brands include Cadbury's Dairy Milk, 5 Star, Eclairs, and Gems. The Rs. 15. 6 billion (USD 380 Million) Marico is a leading Indian group in consumer products and services in the Global Beauty and Wellness space. 8. Outlook There is a huge growth potential for all the FMCG companies as the per capita consumption of almost all products in the country is amongst the lowest in the world. Again the demand or prospect could be increased further if these companies can change the consumer's mindset and offer new generation products. Earlier, Indian consumers were using non-branded apparel, but today, clothes of different bra nds are available and the same consumers are willing to pay more for branded quality clothes. It's the quality, promotion and innovation of products, which can drive many sectors. . 2 Sector Outlook Threats: 1. Removal of import restrictions resulting in replacing of domestic brands 2. Slowdown in rural demand Tax and regulatory structure The rural market may be alluring but it is not without its problems: Low per capita disposable incomes that is half the urban disposable income; large number of daily wage earners, acute dependence on the vagaries of the monsoon; seasonal consumption linked to harvests and festivals and special occasions; poor roads; power problems; and inaccessibility to conventional advertising media. However, the rural consumer is not unlike his urban counterpart in many ways. The more daring MNCs are meeting the consequent challenges of availability, affordability, acceptability and awareness (the so-called 4 As) The first challenge is to ensure availability of the product or service. India's 627,000 villages are spread over 3. 2 million sq km; 700 million Indians may live in rural areas, finding them is not easy. However, given the poor state of roads, it is an even greater challenge to egularly reach products to the far-flung villages. Any serious marketer must strive to reach at least 13,113 villages with a population of more than 5,000. Marketers must trade off the distribution cost with incremental market penetration. Over the years, India's largest MNC, Hindustan Lever, a subsidiary of Unilever, has built a strong distribution system which helps its brands reach the interiors of the rural market. To service remote village, stockists use autorickshaws, bullock-carts and eve n boats in the backwaters of Kerala. Coca-Cola, which considers rural India as a future growth driver, has evolved a hub and spoke distribution model to reach the villages. To ensure full loads, the company depot supplies, twice a week, large distributors which who act as hubs. These distributors appoint and supply, once a week, smaller distributors in adjoining areas. LG Electronics defines all cities and towns other than the seven metros cities as rural and semi-urban market. To tap these unexplored country markets, LG has set up 45 area offices and 59 rural/remote area offices. The second challenge is to ensure affordability of the product or service. With low disposable incomes, products need to be affordable to the rural consumer, most of whom are on daily wages. Some companies have addressed the affordability problem by introducing small unit packs. Godrej recently introduced three brands of Cinthol, Fair Glow and Godrej in 50-gm packs, priced at Rs 4-5 meant specifically for Madhya Pradesh, Bihar and Uttar Pradesh — the so-called `Bimaru' States. Hindustan Lever, among the first MNCs to realise the potential of India's rural market, has launched a variant of its largest selling soap brand, Lifebuoy at Rs 2 for 50 gm. The move is mainly targeted at the rural market. Coca-Cola has addressed the affordability issue by introducing the returnable 200-ml glass bottle priced at Rs 5. The initiative has paid off: Eighty per cent of new drinkers now come from the rural markets. Coca-Cola has also introduced Sunfill, a powdered soft-drink concentrate. The instant and ready-to-mix Sunfill is available in a single-serve sachet of 25 gm priced at Rs 2 and mutiserve sachet of 200 gm priced at Rs 15. The third challenge is to gain acceptability for the product or service. Therefore, there is a need to offer products that suit the rural market. One company which has reaped rich dividends by doing so is LG Electronics. In 1998, it developed a customized TV for the rural market and christened it Sampoorna. It was a runway hit selling 100,000 sets in the very first year. Because of the lack of electricity and refrigerators in the rural areas, Coca-Cola provides low-cost ice boxes — a tin box for new outlets and thermocol box for seasonal outlets. The insurance companies that have tailor-made products for the rural market have performed well. HDFC Standard LIFE topped private insurers by selling policies worth Rs 3. 5 crore in total premia. The company tied up with non-governmental organizations and offered reasonably-priced policies in the nature of group insurance covers. With large parts of rural India inaccessible to conventional advertising media — only 41 per cent rural households have access to TV — building awareness is another challenge. Fortunately, however, the rural consumer has the same likes as the urban consumer — movies and music — and for both the urban and rural consumer, the family is the key unit of identity. However, the rural consumer expressions differ from his urban counterpart. Outing for the former is confined to local fairs and festivals and TV viewing is confined to the state-owned Doordarshan. Consumption of branded products is treated as a special treat or indulgence. Hindustan Lever relies heavily on its own company-organized media. These are promotional events organized by stockiest. Godrej Consumer Products, which is trying to push its soap brands into the interior areas, uses radio to reach the local people in their language. The key dilemma for MNCs eager to tap the large and fast-growing rural market is whether they can do so without hurting the company's profit margins. Mr. Carlo Donati, Chairman and Managing-Director, Nestle, while admitting that his company's product portfolio is essentially designed for urban consumers, cautions companies from plunging headlong into the rural market as capturing rural consumers can be expensive. Any generalization† says Mr Donati, â€Å"about rural India could be wrong and one should focus on high GDP growth areas, be it urban, semi-urban or rural. † ISIC 5211 retail sales in non-specialized stores ISIC 5219 other retail sale in non-specialized stores ISIC 5220 retail sale of food, beverages and tobacco in specialized stores ISIC 5231 retail sale of pharmaceutical and medical goods, cosmetic and toilet articl es ISIC 5251 retail sale via mail order houses ISIC 5252 retail sale via stalls and markets ISIC 5259 whole sale goods Supplier industries for FMCGs include 1511 meat and meat products, 1512 fish and fish products, 1513 fruit and vegetables, 1514 vegetable and animal oils and fats, 1520 dairy products, 1531 grain mill products, 1532 starches and starch products, 1533 animal feeds, 1541 bakery products, 1542 sugar, 1543 cocoa, chocolate and sugar confectionery, 1544 macaroni, noodles, couscous, 1549 other food products, 1551 spirits; ethyl alcohol, 1552 wines, 1553 malt liquors and malt, 1554 soft drinks, mineral waters, 1600 tobacco products, 2101 pulp, paper and paperboard, 2102 corrugated paper, containers, 2109 other articles of paper and paperboard, 2424 soap and detergents, cleaning preparations, perfumes. 9. 1 Impulse to go Rural 1. Large Population (_Source: NCAER). _ 2. Rising Rural Prosperity twice as many ‘lower middle income’ households in rural areas as in the urban areas. Distribution of people income-wise (Table 5. ) (Source:NCAER) against is Rs. 3,500 crores in rural India . 3. Growth in Market 4. Effectiveness of Communication 5. IT Penetration in Rural India Into rural India, the possibilities of change are becoming visible. 6. Impact of Globalization FMCG Products and Categories – In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has emerged. Rural India with its traditional perception has grown over the years, not only in terms of income, but also in terms of thinking. The rural markets are growing at above two time’s faster pace than urban markets; not surprisingly, rural India accounts for 60% of the total national demand. Today, rural market occupies a larger part of our economy and it is expected to grow at least four times the existing size. Another contributing factor for rural push was growing saturation in urban markets. To be precise, rural marketing in Indian economy covers two broad sections: 1. Selling of agricultural products in the urban areas 2. Selling of manufactured products in the rural regions In present situation, our huge population is helping marketers to think new marketing strategies. 630 Billion rural populations are greater than total consuming markets of many countries like Canada, South Korea, etc. Tapping the rural market is one of the most important marketing strategies followed by various MNCs and Indian companies now-a-days. A number of companies in FMCG, consumer durables as well as telecom sector have adapted strategies to expand their base in rural market. Among those who have already taken remarkable initiative in rural market are HLL, Colgate, LG Electronics, Philips, BSNL, LIC, Britannia and Hero Honda. Rural Marketing in simple word is planning and implementation of marketing function for rural areas. Rural marketing has been defined as the process of developing, pricing, promoting, distributing rural specific products and services leading to exchange between urban and rural markets which satisfies consumer demands and also achieves org. objective. Of the two million BSNL mobile connections, 50% are in small towns / villages. Of the six lakh villages, 5. 22 lakh have a Village Public Telephone (VPT). 42 million rural households are availing banking services in comparison to 27 million urban households. Investment in formal savings instruments: 6. 6 millions households in rural and 6. 7 million in urban India. Large Population: Approximately 75% of India's population resides in around 6,38,365 villages of India spread over 32 lakh square kilometer. 41% of India's middle class resides in rural areas. Higher Purchasing Capacity: Purchasing power of rural people is on rise; Market Growth: Market is growing at a rate of 3-4% per annum. The journey of markets to the rural markets has indeed been one of surmounting one hurdle after another; these include the 4 As – Availability, Affordability, and Acceptance & Awareness – adopting themselves to the rural atmosphere marketers. So, in the context of growth aspects of the Rural markets and their adoption and application by major MNCs and Indian companies, I want to take this Project as my Research Project so that I could go in to the in-depth study of the rural markets- their future scope, challenges etc. in the context of India Rural markets are future battlegrounds' Icfai University Journal of Rural Management: â€Å"The very nature of economic activities of rural market extending the provision of quality access to financial solutions is vital for the development of people residing in rural areas†. * Khan N. A. , B uilding Competitiveness in Small-Scale and Rural Industries in India; Icfai University Journal of Rural Management: â€Å"The significance of competitiveness in the rural marketing was neglected for a long time in India, but now it is being recognized†. {draw:frame} It is interesting to note that consumers will almost always buy exactly what they put on their shopping list. If they write down flour, they are going to buy flour. What do you think will happen if they write Gold Medal Flour on their list? Getting the consumer to write your brand name on their shopping list almost guarantees they will buy your product instead of your competitors, but how do you get them to do that? The simple answer is continued brand advertising overtime. This helps cement your brand with consumers, but where do you advertise? Having your advertisements running next to the online recipes that mention your product will certainly build brand awareness. Especially since the consumer is usually looking at related recipes while they are planning their trip to the grocery store. Of course, you could even take that whole concept a step further by providing the recipes on your website where you could also provide the shopping list for that recipe complete with your products brand name. Think of the possibilities†¦Some consumers don’t write their shopping list down or maybe their printer is out of ink. What would happen if they could get that branded recipe or shopping list sent right to their cell phone by email or sms text? How about a branded iPhone application that would allow the consumer to look up the recipe and download their shopping list right in the grocery store while they are trying to decide â€Å"what’s for dinner? † The possibilities are endless once you start thinking outside the box of conventional advertising and meet the consumer right where they live. Technology is becoming more and more integrated with our lives and the consumer is using the internet and their cell phones to help them with just about everything including planning their meals and grocery shopping list. FMCG ( fast moving consumer goods ) is a great career opportunity for any professional worth his salt. The success in the sales and marketing division of any FMCG company will depend on great team work. The results are almost directly proportionate to the effort of the field personnel. As the classic saying goes in cricket the longer you stay in the middle the chances of scoring more runs is inevitable unless he is a Boycott type of batsmen. Similarly the more the field work put in by the field staff the greater the results in terms of volume in general. The flip side is that the wholesale channel of distribution is highly unpredictable. They attract customers based on the simple premise that they sell it cheaper when compared to company recommended billing price to retailer. How does the wholesale sell cheap, by the virtue of their volume purchase they manage to get better discounts, which is primarily cash discount. If they get 2 percent discount they pass on 11/2 percent to the retailer, which obviously explains the deep discount. Many a times some wholesaler go to the extent of selling even below the cost price, they discount the schemes and packing material cost, which is the precise deep discount which in whole parlance is also known as undercutting. Many company personnel are baffled by this phenomenon. {draw:frame} Merchandising: This aspect of sales promotion is ignored by most companies. But in today’s modern trade context, special sales team is deployed to ensure Merchandising on the shelves. P & G always believe in merchandising their product at prominent and eye catching level. The company used to buy the shelf space for a period of time by paying monthly rental to the shopkeeper. In this manner they established Gillette range against stiff competition from Malhotra blades. Many of the Mega Malls bargain for higher rentals from companies for hiring out their shelf space. In fact some malls collect as much as rent as possible to cover all the overheads in running the establishment. Jo dikta hai woh bikta hai seems to be the philosophy of most street smart sales team. 13. 1 Rural FMCG sales outrun towns FMCG growth (in value terms) in rural markets has far outpaced the sector's growth in urban markets during the first nine months of the current financial year. Though rural markets are growing from a smaller base, the numbers are stark. In the case of chyavanprash, the whole of urban market has shrunk, while the rural market has grown as much as eight per cent. â€Å"This is a new trend. Normally we do not see rural India dominating all categories,† said an FMCG analyst. Successive good monsoons and a corresponding growth in farm income have raised the purchasing power of rural households. This, in turn, has fuelled FMCG sales growth in rural markets. Products that have seen significant growth in rural markets include toothpaste, hair oils and shampoos. Shampoo sales in rural India, for instance, have gone up by 30. 8 per cent compared with just 11 per cent in urban areas. Kunal Motishaw, analyst, Equitymaster, pointed out, â€Å"The rural hinterland is more attractive for FMCG companies compared with tier I and II cities as penetration levels are drastically lower for numerous products, unlike urban markets which are highly saturated. † According to Dabur India CEO Sunil Duggal, while the figures may speak of value growth (because there has been no significant change in prices or the product mix in rural markets), in most cases these are also indications of a growth in volumes. HK Press, executive-director and president, Godrej Consumer Products, said as far as the company's products were concerned, the sales of soaps and hair colors had grown substantially in rural markets in the October-December quarter. 13. 2 The five rupee FMCG lure {draw:frame} The colas may have jettisoned the paanch strategy but a host of branded products are now realizing the importance of being present at the Rs 5 price point. Although brands such as Pepsodent, Maggi, Clinic Plus and Rin have been communicating, through ads, their availability at this price, the phenomenon isn't limited to any specific category: products such as pens, razors, fruit drinks and adhesive tubes too are on the bandwagon, with the price prominently displayed on their packs. A HLL spokesman says the ready availability of the five-rupee coin has been an advantage; but that isn't the only plus. The offerings mirror consumers' buying behavior: many consumers are not so concerned about grammage as much as price, he says. A relatively bigger pack, compared to the Re 1 and Rs 2 ones, also give consumers enough opportunities to try out the brand, says he, while declining to comment about the impact on volumes and margins. Some of the brands that HLL sells for Rs 5 are Pepsodent, Pond's Talc, Pond's Cold Cream, Rin, Taaza, Fair & Lovely, Clinic Plus and Lux. Mr K. Radhakrishnan, Vice-President, FoodWorld Supermarkets, sees growth in the user-base of brands that have introduced such packs. â€Å"Category penetration is the aim. Coke and Pepsi have hugely succeeded in achieving this over the past year,† though much of the gain was lost due to the pesticide issue. The consumer-base for soft drink increased from 160 million in 2002 to 240 million in 2004, a two-year period during which the Rs 5-price point remained in force. The Coca-Cola India President and CEO, Mr. Sanjiv Gupta, says: â€Å"The first half of this year has been good but growth has not been what it was in the same period last year. We continue to make money on Rs 5 pricing but now the quantum of money I make per bottle is squeezed. † And this squeeze, brought about by a two per cent cess and higher input costs, has forced cola companies to hike prices by a rupee each on 200 ml and 300 ml pack sizes. And though the colas no longer sell for Rs 5, they have played a big role in sensitizing the consumer to the price-point, says marketing professional Ms Sangita Joshi, who reckons the Rs 5 packs to play an important role in spurring impulse purchases as well as giving a brand the first-mover advantage in a competitive market. Adds Mr. R. Subramanian, Director of discount chain, Subhiksha: â€Å"The small packs will increase user base and usage occasion and can explode the market. † He makes the point that it's more likely that a customer will guzzle a soft drink three separate times when it costs Rs 5 or Rs 6 a bottle than have a single shot at 600 ml of the cola at Rs 15. According to industry observers, the price point will also help branded FMCG categories which are battling fakes from the unorganized sector. 14. Share of FMCG sector showing a receding trend in Television as well as Press over the past four years: an AdEx India Analysis  · In the year 2003, the FMCG sector had a share of 27% in total print and TV advertising contributing 24760 million out of the total advertising of 90520 million.  · Share of FMCG in total advertising (TV Press) has shrunk by 11 percentage points in the past four years  · Share of FMCG advertising in TV has declined from 57. 6% to 48. 7%, while the same for press has come down from 12. % to 7. 9% during the four year period.  · The share has decreased considerably for major categories like aerated drinks and toilet soaps. It is common knowledge that the advertising pie for press and television has shown a steady increase over the past half a decade. However, the following chart presents certain facts that wo uld be a revelation to quite a few of us. The proportion of ad spends by the FMCG sector has been consistently declining over the past four years. The contribution of FMCGs to total advertising has come down by 11 percentage points during the four-year period. {draw:frame} (Fig. 6 contribution of FMCG) (Source: Adex india) A similar trend was witnessed across both the media – Television and Press. While the contribution of FMCG advertising to total TV spends has diminished from a healthy 57. 6% in 2001 to 48. 7% in 2004 (Till May 15th), the press component of FMCG industry has shrunk from 12. 2% in 2001 to 7. 9% in 2004. {draw:frame} (Fig. 7 source: adex india) {draw:frame} (Fig. 8 source: adex india) LOne crucial point to be noted is that although the total ad spends incurred by the FMCG sector have gone up, it has still not been able to match the pace with which the total pie has grown. One important reason for this is the ever increasing ad spends by new-economy sectors like services, lectronics and automotives, a phenomenon that we would study in detail in the forthcoming special newsletters from AdEx India {draw:frame} (Fig. 9 source: adex india) Now, let us have a closer look by splitting up the various categories within the FMCG sector. The category within the FMCG sector that has pulled down the total share the most has clearly been Food and beverages. The category that used to account for a chunk of TV & press advertising at 45. 5% in 2001 now accounts for 42. 6% while â€Å"Others† mentioned in the above chart has also gone down from 6. 7% in 2001 to 4. 1% now. This category of â€Å"others† consists of such advertisers as tobacco, liquor, OTC products, etc. The â€Å"Personal care† segment was also showing a receding trend from 2001 to 2003, but it has improved during the first five months of 2004, a trend which may well not continue till year-end. {draw:frame} (Fig. 10 source: adex india) Now, let us look at one major sub-category from each of the main FMCG categories – F, Home care & Personal care. The following chart shows some of the traditional advertising heavyweights in the FMCG sector whose share has shrunk as a percentage of total spends over the past four years. The chart shown above throws up certain interesting numbers, especially in relation to aerated drinks advertising. While the popular perception would be that the cola giants have upped their spends in the recent years, the numbers suggest that their advertising has not grown as fast as some of the other advertisers. The â€Å"Oral care† segment comprising of advertisers like toothbrush, toothpaste, mouthwash, etc has also declined considerably from a proportion of 7. 6% in 2001 to 6. 1% in 2004 (up to May). Similarly, Toilet soaps and face wash advertisers also been contributing progressively lesser to the total advertising in recent times, with the proportion going down to a level of 7. 8% in 2003 as compared to 10% in 2001. Finally, to reiterate the main point, it is possible that total spends for a certain category might have gone up over the four year period. But a decreasing share in spite of increasing spends reflects the fact that the category hasn’t grown as fast as some of the other heavy-spending categories. The forthcoming special newsletter from AdEx India would attempt to throw some light on some of these booming categories. 15. Company experiences in Going Rural According to a study by the National Council for Applied Economic Research 16. Rural Vs Urban Consumers – Challenges Conclusion After analyzing the various data I have reached to a conclusion that HUL’s products are most known and popular brand in context of home FMCG products in rural market followed by Dabur, ITC and P. Because of huge product line, cheaper cost and brand loyalty, good publicity and advertisement, the rural consumers generally prefers the products of HUL in all segments. Except it, people prefer for good quality and comparatively low price of products. Recommendation The rural market is very large compared to urban market as well it is more challenging market. The consumer wants those products which are long lasting, good, easy to use and cheaper. The income level of rural consumer is not as high as income level of urban consumer’s that’s why they want low priced products. So, we can say that that’s the reason why sell of sachet is more in rural area in all segments. Its necessary for all major FMCG companies to provide those products which are easy to available and affordable to consumers. It is right that the profit margin is very low in FMCG products, but at the same time market size is quite larger in the rural area. The companies can reduce their prices by cutting down the cost on packing. Application of 4A* is also a major task for all the big players in this segment. 19. Bibliography For my Report on â€Å"Growth of FMCG products in rural market† I have referred to the following sites – Websites (Search engines) www. assocham. org www. equitymaster. com www. exchange4media. com www. wikipedia. com www. business-standard. com www. thehindustanbusinessline. com www. economictimes. com www. google. com www. marketerstoday. com www. ncaer. com www. statisticaloutlineofindia. com 20. Declaration I, hereby declare that the Report titled â€Å"Growth of FMCG products in Rural market† is original to the best of my knowledge & has not been published elsewhere. This is for the purpose of partial fulfillment of Dehradun University for the award of degree of the Master of Business Administration. (Vrushali Awachar) En. No. 09BS0000502 1st Semester IBS, Nagpur 21. Annexure Rural and Urban potential (table 1. Rural and urban population) (Source: Statistical Outline of India (2001-2002) NCAER {draw:frame} (Fig. 2 Labor cost comparison) (Source: www. equitymaster. com) THE TOP 10 COMPANIES IN FMCG SECTOR (table 3: top 10 co. ’s) Source: Naukrihub. com (Table 4 % Distribution) (Source : NCAER). Distribution of people income-wise (Table 5. ) (Source:NCAER) Contribution to press and ad {draw:frame} Contribution to total ad {draw:frame} {draw:frame}

Eric Peterson and Jenkins Case

Eric Peterson & Jenkins Case Management of Organizations How was Jenkins’ view of the situation different from Erik’s and why? Jenkins believes that the struggling Biometra is having in the product launch derives from a combination of factors whose responsibilities are shared among SciMat top Management (including Jenkins) and Peterson himself as the general manager of the company. We can summarize them in three main points: * Lack of support from SciMat management Peterson weak management and leadership of the launch * Peterson inappropriate personal decisions Jenkins view of Biometra problems differs from Peterson one because he considers also the responsibilities of the latter. A part some inappropriate decisions took by the general manager related with Biometra salaries attribution, Jenkins criticizes Peterson for his low level of enterprisingness and enthusiasm which results in a weak management of the launch.Their views are very different because of the experience and the position of Jenkins which allows him to have a well rounded understanding of the situation being some time even auto critical. Peterson instead seems to be affected by self-serving bias attributing all the responsibilities to external factors (i. e. Andrews Curtis incompetence †¦ ). What is the main problem at Biometra and what should Jenkins have done differently? The main problems at BioMetra are: 1. Lack of competencies 2. Low SciMat commitment and support in the launch activities 3. Similar essay: My Problem With Her Anger CritiqueBureaucratic and slow moving times culture (1) The launch is within a new industry and the risk, although the excellent business idea, is very high. Jenkins had to assure proper competences within the start up hiring people with experience in the field. Otherwise he could have asked support to external consultants as an interim solution. (2) The weak relation between SciMat management and Biometra is another big cause of launch problems. It seems that senior management is not directly committed with the launch even is a key target for the company new strategy.To mitigate this Jenkins could have aligned the management system of incentives to have a overall better commitment and secondly he could have legitimated Peterson position in a better way at the beginning of his mandate with an official nomination. (3) SciMat culture is far from being dynamic and aggressive as it should be for a company willing to enter a new market. To been able to change it Jenkins should start from Biometra which represents the future for SciMat, spending more time working side by side with the management to spread his enthusiasm and hiring assertive people like Samantha.

Leaf lab report Example | Topics and Well Written Essays - 500 words

Leaf - Lab Report Example Leaves in plants, are the photosynthetic sites. They absorb the requirements for photosynthesis among them sunlight. Since light is a key requirement for photosynthesis, plant leaves will tend to trap more or maximum sunlight they can access (Collinveaux, 1986). As such, most plants with develop leaf modification depending on their habitat and ecological niche hence broad, narrow and spiky leaves appear to various plants in various habitats. The oak leaves are not any different and so will portray different surface areas and sinus for those in shade and sun. In this experiment, graph paper, Glant press and weighing machine with an accuracy of 0.1g were used. Leaf samples were obtained from the Oak plant with emphasis laid on the relative position of each leaf. Thus 45 leaves were picked from the shade while another 45 from the light. Using the graph, the leaf surface areas were obtained and with the Glant press, polygon was traced on each leaf to determine the sinusoidal surface of each leaf. The procedure was repeated for each leaf and enough data obtained for analysis using computer software for the t-test. From the experimental results, it is established that sun leaves are narrow while shade leaves are wide. However, the sun leaves are thicker than the shade leaves based on the average sinuosity. This, points to the general requirement of light by the two types of leaves. Consequently, the results of this experiment confirm the hypothesis that leaves in the dark will grow larger and thinner to facilitate trapping and absorption of maximum sunlight (Horn,

The Black Sox Scandal Research Paper Example | Topics and Well Written Essays - 4250 words

The Black Sox Scandal - Research Paper Example Charles Comiskey, the owner of the team, had invested heavily into the team to build a formidable squad that he hoped would dominate the game in the future. It took him only two seasons to attain his goal, and his club won the 1917 World Series.2 The team went on to dominate the league past the 1917 season. This dominance was to be tested in 1919 when the Chicago White Sox was to play debutants Cincinnati Reds in the World Series. When America joined the First World War, the 1918 season was shortened as many players went overseas to fight. The remaining players went to work in steel mills to avoid the draft. At the end of the war in November, the same year, Comiskey got back to rebuilding his team. He recruited new players to boost his team. At the end of recruitment, he had assembled a very strong team. Though he had the money to recruit good players, Comiskey was a tightwad when it came to remunerating his players.3 The players often complained of the low pay, but Comiskey ignored them. He paid players of the same caliber different salaries leading to disputes among the players. Most of his players did not have money, and the discrimination made some feel exploited. Comiskey was a darling of the media and often spent a lot of money hosting the media at luncheons with expensive food and wine. On the other side, he was not willing to pay his players better salaries. Despite this, the players continued to perform well on the pitch. The squad of great players like Cicotte, Williams, Jackson and Weaver seemed poised to win the World Series. The Cincinnati Reds were underdogs then, as it was their first National League pennant. Opinion was in favor of the Chicago whites. Odds makers predicted that the win would go to the Chicago White Sox.4 It was almost popular belief that the matches would just be a formality. No one thought that the White Sox would lose, but they lost right from the first game. The loss was intentional, as it was orchestrated by the players who were recruited to fix the matches. This first loss sent a message to the match fixers that the deal was on. A loss on the second game raised some eyebrows. The mode of play by the star players became highly questionable. William Gleason who coached the team all season suspected something was wrong right from the first match and took up the issue with Comiskey. The issue was forwarded to the League president who ignored matter.5 With the match fixers sticking to their deal, the Cincinnati Reds did not have a hard time in the field. The Cincinnati Reds became the eventual winners of the 1919 World Series. The Fix The exact details about what transpired in the period prior to the World Series are difficult to comprehend. The explanation on how the scheme was executed was pieced together using the details that were given by some of the conspirators. The general idea was that the players who agreed to participate in the fixing were promised payment totaling to $100,000 over the period th at the games were to take place. The group was led by Gandil who was approached by Sullivan about fixing the matches.6 It comprised of players who were lowly paid. Gandil was getting ready to retire and wanted to go out with a good ‘retirement package’.

Personal tv history assignment Essay Example | Topics and Well Written Essays - 1000 words

Personal tv history assignment - Essay Example Further, viewing television is not only an individual act of one’s choice, but often it is a result of adjustment, negotiation, compromises and imitation of others in the child’s environment.† Although my TV viewing was not overly restricted by other members of the family (usually they took over the TV at night until they finally broke down and bought me my own TV when I was still in grade school), the choices I made in programming and the amount of time I spent with the TV were definitely influenced by external influences. In reflecting on my own TV watching experience, I remember only turning on the set when I was bored and couldn’t find anything else to do, but I also remember being bored often, that we, as a family, never did anything interesting. My mother indicates I would have rather watched TV than do anything else, even watching TV when we went to visit friends and relatives. This is a huge difference in perspectives that still manifested in me watching TV all the time. My mother saw it as a prime source of entertainment while I perceived TV to be little more than a time-filler between one event and the next. This begins to indicate an incredible failure to communicate between myself and my mother that is further demonstrated in our difference in viewing preferences. My mother has indicated that when she did watch TV, it was usually news programs or ‘prime time’ television, typically things like the sit-coms I liked to watch. However, she also indicates that it was a very rare occasion when she’d sit down and watch a program with me. This comes closer to coinciding with my memory, in which my parents chose to purchase a small TV for me rather than attempt to negotiate television watching time or selection of programs. Because this was my television, there was no compromising with my younger

POWER, POLITICS AND POLICY Essay Example | Topics and Well Written Essays - 2000 words

POWER, POLITICS AND POLICY - Essay Example By 1980s, the immigration policy of the United Kingdom had two spikes where there very serious controls to the entry as well as strict protection of the rights of minority groups. The two prongs had contradicting effects on the position of the immigrant communities as well as their children born in Britain. As a result, the decline in manufacturing caused difficulty in obtaining work permits for both unskilled and semi-skilled workers but easier for high skilled professional workers (Bauer, Lofstrom & Zimmermann 2001: Jones 1973). This means that the largest percentage of the immigrants was coming from America, who invaded the industries and the banking sector. Australia, New Zealand and South African citizens were entering the country by taking the advantage of family ties. People from the South Asian region such as India, Pakistan and Bangladesh were entering the country as medical practitioners (Spencer 2002). The riots that took place in the year 1981 mostly occurred on racial lines. In the city of Brixton, which was the spiritual home of the afro-Caribbean community living in Britain, the rioting youth were claiming that the police were targeting black people believing that they were going to stop crime in the streets. There were also similar riots in the cities of Midlands and Liverpool (Steiner, Alston & Goodman 1996). In 1987, the appearance of British politics changed after the election of four politicians who were not white. This was the first time for this to happen during the same general election. Campaigners suggest that for equal representation of all people means that the number on non-white members in the House of Commons should at least be fifty-five. New legislation against discrimination in the year 2000 came in response made about the manner the police handled the 1993 murder of Stephen Lawrence who was a black teenager. After the collapse of

SIM335 Managing Projects Essay Example | Topics and Well Written Essays - 2500 words - 1

SIM335 Managing Projects - Essay Example Any concurrent activities, which activity follows which? The network diagram will look as below and boxes represent the following aspects: If activity A has duration of 4 days, earliest start time would be day 0 (zero) and the earliest finish would be day 4. The earliest start for activity B would be day 4 and the earliest finish would be day 9 as a result of adding. Earliest finish of activity A (4) + duration of activity B (5) = 9 early finish for activity B In general, earliest finish of previous activity+ duration of current activity= earliest finish of the current activity. (Early finish for earlier tasks becomes the early the start for next activity). For a case like activity G that has several preceding activities, we take the value, which has the largest earlier finish value (F 13). The latest start and latest finish are determined by working backwards through the project. Latest start for activity Q = earliest finish of activity Q because it is the last activity. In general: Latest start= latest finish– duration The latest start used as the latest finish for the previous activity. For instance, the latest start for activity Q is 93–5= 88 and this is used as the value for latest finish for activity P. for activities like I & J we use the latest start for activity K. for activity H we take the least value for latest start in this case is 34 (latest start for activity I). ... calculated by: Early finish– early start– duration=Total float For instance, to calculate total float between activities G &H =34–13–(13+8) =0 Critical path is the least amount of time that can be taken to complete the project. This means that there is no float, no free time and a delay in the critical path can lead to a delay in project completion. It can be determined by adding the duration of each activity in the sequence where there is no float. In our case, the critical path is from activity A to Q in the sequence: A(4)+F(9)+G(13)+H(8)+I(7)+K(8)+L(13)+M(9)+N(4)+O(4)+P(9)+Q(5) =93. It is very important as it helps in time scheduling of consecutive activities in a project. Events that occur here are known as milestone (Harold, 2009). If the activity begins on Monday January 16th, the project needs a total of 122 days to finish with a five-day working period then we find out how many weeks we be will need. If one week has a total of 5 working days then t he project will take 122?5=24 weeks and four days, then the project will end on Thursday 5th July 2012. In case activity B is delayed by two days, there would be no effect on the total project duration because it has a float of four days. This is however not the case for activities P and O, delaying activity P by two days or activity O by a day will affect the total duration of the project because there is no float for the two activities (Harold, 2009). Limitations of network diagrams The time estimates depend on personal bias, there is no specific formula for determining the duration of the activities and speculation is used. This may affect the whole project just in case any activity is delayed or takes a longer duration to finish. As seen from above, activities without float if delayed for any reason can

Global Feminism in the Early 20th Century Essay

Global Feminism in the Early 20th Century - Essay Example Women’s historic omission from the political process is the result of the long-standing patriarchal social arrangement which only relatively recently has begun to soften somewhat. This discriminatory system that heavily favors men originated from both perpetual economic and rigid religious foundations that were present in the beginnings of mankind and strengthened throughout man’s development. However, with the advent of new technologies and working positions that ‘even women’ could perform in combination with shortages of necessary work forces particularly during times of war, women began to realize their true value to society on a global level. In England, Virginia Woolf became a spokeswoman for the concepts of educational and vocational opportunity for women through her writing and speaking engagements. Woolf tackles the subject of the female voice in her essay â€Å"A Room of One’s Own† (2000). The basic argument she presents here is not that women write according to a materialistic style or that women necessarily must pursue material possessions if they wish their voices to be heard. Instead, she makes a case that the only way in which women’s voices are going to be heard in literary circles is if they are freed of the daily grind of civilized living through the provision of a living income and a room in which they can work unmolested by children, maids, husbands and others who continually place demands on their time. In addition, she criticizes the female writers that have come before her for placing their own agendas in their works rather than allowing their characters to explore the various sides of the issues presented. She indicates that Charlotte Bronte, for instance, â€Å"will write of herself where she should write of her characters† (â€Å"A Room†, 2000). The written novel should reflect the ideas that are held, but should do so in keeping with the characters involved, their knowledge and their explorations as they are

Catfish Reflection Paper Essay Example | Topics and Well Written Essays - 500 words

Catfish Reflection Paper - Essay Example But this backfired to Angela also, when she (Meg) became careless with her facts especially with that song she claimed to have written for Yaniv was found out to be in Youtube. This triggered an investigation on the part of Yaniv’s company which they found out that Angela was not exactly truthful. Angela on the other continued her story without a cue (due to the absense of non-verbal cues) that Yaniv is already â€Å"giving her a ride† after finding it out that she is a fake. 2. How did the relationship between the two people making the film, Ariel Schulman and Henry Joost, and the brother of Ariel, Yaniv Schulman (the film was focused Yaniv) affect the actual design/filming of the documentary (group outcome)? The relationship between the two people making the film, Ariel Schulman and Henry Joost, and the brother of Ariel, Yaniv Schulman actually made the documentary and filming of the film more interesting. It add spice to the film and made the film to have a â€Å"raw† design because of the candidness of the interaction of the people in the film. In the opening of the documentary, it actually shot Yaniv at close up range while Yaniv showing discomfort because the film was â€Å"too close† that it was already dictating his personal life. This discomfort and sometimes protestation of Yaniv actually brought flavor to the documentary. This was very evident and even made the film very realistic when Yaniv complain that his brother Ariel and friend Henry Joost talked him into documenting his relationship with Abby and her family (particularly Meg) and then bully him. Ariel retorted that he was actually just directing. 3. Did the relationships (group dynamic) change when the virtual relationshp became actual? Or were the others (Angela Wesselman-Pierce and her family) always members of the documentary project/group in

Discussion Questions Essay Example | Topics and Well Written Essays - 500 words - 23

Discussion Questions - Essay Example s still a big field for most business people and academics to be concerned with it, especially in todays connected and digital world, enhanced by advanced information and communications technologies like the cell phone and the Internet. These inventions in improved communications has also presented a new set of challenges for marketing professionals because of the rapidity of these changes and with it, the speed by which information travels in the World Wide Web by way of dissemination. The influence of the Internet today reaches far and wide; it also influences daily lives in many ways because it has become ubiquitous as more people get connected on-line with the rise or growth in the Internet penetration. The sheer omnipresence of the Internet has presented new opportunities and problems for marketeers as they struggle to connect with their consumers in a digital world. An example of this is the rise of so-called on-line communities put up by the firms to help them connect with buyers but has presented some difficulties for them in most instances, because of their failure to recognize the four pillars of a successful hyper-sociality in tribalization efforts (Moran & Gossieaux, 2010, p. 238) and the primary reason for shutting these sites down. Many big firms, especially global enterprises, have resorted to use of a fancy integrated marketing communications (IMC) but the practice also has its drawbacks. In particular, not many people know or understand what it actually means, because it is still an emerging discipline. It is still in infancy and there is a dearth of literature on the subject (Kitchen, Kim & Schultz, 2008, p. 532) such that what happened is that practice has instead gone ahead of the theories on IMC. The way to counter this seeming ignorance is that proposed by using a consumer-centric perspective that combines both IMC and relationship marketing to sustain loyalty (Finne & Gronroos, 2009, p. 180) among consumers of the company which transcends

Stop and Frisk Essay Example for Free

Stop and Frisk Essay New York City’s stop and frisk program is a practice used by the New York Police Department. This practice is mainly used on minorities which include African Americans and Latinos. The New York Police Department policy is highly criticized for racial profiling. Racial profiling is discriminating upon a certain race, ethnic group, or religious group. I personally believe that the stop and frisk policy is a privacy concern and should be abandoned by the state. The vast majority of people falling victim to this practice are law abiding citizens. Most of these people have done nothing wrong and police officers are using pure suspicion therefore violating the privacy act of citizens. I firmly disagree with this particular tactic by law enforcement, because it does not follow correct protocol. An example of this can occur as follows. I went to visit one of my friends at their apartment building. I came across an officer in the building on my way to my friends room. The officer stopped me and and questioned if I were a resident in the building. After I tell the officer no he informs me that he’s going to frisk. I did nothing wrong and still was stopped and frisked. I was completely innocent and going about my business. Additionally, Stop and frisk is a major privacy issue. New York City police officers are choosing to stop people based on race and not reasonable suspicion. They choose to pull over drivers who are mainly African American or Latino. Very little stops lead to an arrest. Most of the time the person is innocent and has nothing illegal on them. I believe that the citizens are losing the trust in police. They are losing all trust and feeling of protection because they fear of being stopped and frisked. I would not like being treated like a criminal if I were innocent too. Some of these people worry about being targeted by police on a daily basis. Jay Z an award winning artists, was pressured to back out of a collaboration with a store called Barney’s after it was accused of racially profiling two black customers. He had something  to say about this policy in a song called â€Å"Devil Is A Lie†. He rapped â€Å"You seen what I did to the stop and frisk Brooklyn on the Barney’s like we own the bitch Give the money to the hood, now we all win†. â€Å"Got that Barney’s floor lookin’ like a VIM†. Jay Z is basically saying he has the high end Barney’s store looking like the low end VIM store. He does not agree with the stop and frisk that occurred in the store and gave all proceeds to his charity. Furthermore , the aspect that I have gathered from this practice is that it lowered the crime and murder rate. I believe people are less willing to walk around with any sort of weapon on their person. The risk of carrying a weapon or illegal substance is too high. On the other hand people that obey the law regularly feel more safe. Which is how it should be. Stop and Frisk has so many repercussions to society. Many individuals who have experienced â€Å"Stop and Frisk† have said it is unethical. Many citizens feel as though they lose the sense of privacy. In today’s society privacy is important because people do not want everyone knowing their business. If people knew each others business then they would be extremely upset , which could cause uneasiness in a persons life and in social media. In particular, instead of stop and frisking NYPD should take a different approach. They should asses the situation with a level headed approach. Instead of racial profiling, they should give all citizens a fair shot. This meaning police officers should use proper judgement to law abiding citizens. Some judgements that police use are wrong and one sided because they think that minorities are always causing trouble. Police officers should use fairer judgement when making decisions on arrests. My uncle who lives in New York has fallen victim to stop and frisk. He says the officers are allowed to patrol the halls of private buildings and proceed with stop and frisk searches. He told me this is called â€Å"Operation Clean Halls†. This should not be allowed. In Summary, I think stop and frisk is ineffective. People are targeted wrongly because of what they look like. Many citizens should not be discriminated upon because of their race. It is an invasion of human rights if police officers stop and frisk. It is important that citizens know their safety measures. Stop and frisk should not be tolerated by american citizens.

King Henry V and King Richard III Essay Example for Free

King Henry V and King Richard III Essay Henry V and Richard III depicted how two very different men rose to power and assumed the throne of England. Henry was an intelligent, driven young man who sought to reconstruct the civil war ravaged kingdom after the death of his father. Shakespeare presented Richard as a corrupt, sadistic villain who cared nothing for the English people except that they knew and feared his absolute authority. Both men, though, possessed the same focus and determination, which made the comparison and contrast of these two plays that much more drastic. When Henry V came to power, he knew he was responsible for gaining the trust and respect of both the English court and the common man. In order to end wars within the country and regain political stability, Henry decided to lay claim to his land in France. In response to this, the French prince Dauphin snubbed Henry, which launched him into action. With the support of the English people behind him, Henry gathered his troops and planned to invade France. Henry did away with those who plotted against him and his mission and set sail for France. With his tremendous resolve and leadership, the English victoriously fought their way through France despite terrible odds. The English forces were urged to remain focused on the task at hand, and all those who disgraced the kingdom were severely punished. Looting, spying and the like all resulted in death at Henrys command. With the same dedication, however, he took into consideration the concerns of the common soldier and in prayer he gained the power to fulfill his leadership responsibilities and rally his troops. After the English forces defeated the French at the Battle of Agincourt, while outnumbered five-to-one, the opposition finally surrendered. Henry was able to secure peace negotiations and meanwhile married Catherine, the daughter of the French king. Thus, Henry had successfully united two kingdoms. The reign of King Richard III differed greatly. In order to reach the throne,  he secretly plotted to usurp the kingship from his brother Edward and, likewise, to destroy anyone else who posed a threat. Shakespeare described Richard as evil and manipulative, but also brilliant, cunning, and persistent. He was born physically deformed and as a result was very bitter toward those around him, and greatly resented their normalcy and happiness. This hatred translated into tremendous drive and served as motivation as well as justification for most everything he did. Richard began his journey to the throne by marrying a noblewoman, Lady Anne, simply for political reasons. He then took every opportunity that arose to speed Edwards illness and death, including the execution of another brother solely to cause grief and clear the path to the title. When Edward finally died, Richard was temporarily rewarded control of the kingdom until Edwards sons were of age to rule. Richard then searched out and executed those noblemen who had remained loyal to the princes, along with the boys powerful relatives on their mothers side. The heirs and Queen Elizabeth, their mother, were left unprotected and vulnerable. After Richard campaigned and all but assumed his role as king, the boys were murdered. The people of England already despised Richard and feared his tyrannical rule. When Richard found himself without support and facing a possible challenger to the throne, he decided to murder his wife in order to marry his niece Elizabeth. This marriage to Edwards daughter would cement his position as king. Queen Elizabeth, however, had sided with the French challenger, Richmond, and had secretly given him her daughters hand in marriage. When Richmond and his forces invaded England, Richard was killed, just as he had been warned in dreams the night before by the ghosts of all those he had murdered. Richmond was the crowned King Henry VII and vowed peace in the restless kingdom. Both Henry V and Richard III possessed the determination to reach the throne and rule England. Henry introduced himself to the kingdom as a relenting force, in power to protect and provide for the common man. He took his role very seriously and thus became a hero in his kingdom, while instilling fear in the hearts of the opposition. Richard, though, saw his dreams crumble before him as he selfishly and insanely used all those around him as a sort of tool for his acquisition of power. England as a whole rejected him as a leader, and saw no promise for the kingdom under the reign of a power-hungry tyrant. Henry sought to rebuild and England and bring back to it prosperity, and therefore gained the love and respect of the English people. Richard cared only to tend to his own selfish interests and was, as a result, overthrown by his enemies. The fate of there two men seemed to have been determined by what motivated them and with which characteristics they utilized in ruling the kingdom of England.

Energy Efficiency of a PRO Process

Energy Efficiency of a PRO Process Introduction The global energy demand is expeditiously increasing due to rapidly expanding population and their improved living standard. Although fossil fuels are mostly contributing to fulfilling this demand, the consumption has already exceeded the capacity of sustainable energy production (Efraty, 2013)(Yip et al., 2011). It is often claimed that we have enough reserves of coal, gas, and oil while the real scenario is different. Environment scientists reported that energy reserves are decreasing with time, which would be diminished within few decades (Figure 1). The lifetime of these reserves would be extended slightly if new reservoirs can be identified. Discovering new wells is becoming harder day-by-day and if it is discovered, the amounts of fuels would be significantly lower than the ones that have been found in the past1. Figure 1: The trends of global fossil fuels reserves[1] The rising energy demand and limited reserves of fossil fuels have motivated to researchers for exploring alternatives sources of renewable energy. Researchers have already discovered various sources of energy while wind, solar, tidal and biomass have been used for sustainable energy production (Straub, Deshmukh, Elimelech, 2015).ÂÂ   However, expensive equipment and high installation cost coupled with the uneven distribution of energy throughout the year have prevented them from being used widely (Sharif, Merdaw, Aryafar, Nicoll, 2014). Recently, a newly emerging source of clean energy called Osmotic power has attracted much attention to the researcher, which derived from salinity gradients found worldwide where two sources of water with different salinities are available next to each other (Y. C. Kim Elimelech, 2013).ÂÂ   The availability and predictability of osmotic power are much greater than the intermittent renewables like wind and solar. Salinity gradient is the difference in salt concentration between two solutions. The enormous amount of energy released from the mixing of two solutions of different salinities and this amount rises for higher concentration difference between the solutions. Small-scale investigations have been done for the mixing of freshwater and seawater, which reported that 2.6 MW energy produced for a flow of 1m3/s freshwater when mixed with seawater (Veerman, Saakes, Metz, Harmsen, 2009). Several technologies are being used to harvest osmotic power such as reverse electrodialysis (RED) (Achilli Childress, 2010) (Yip Elimelech, 2012),ÂÂ   pressure retarded osmosisÂÂ   (PRO) (Altaee Sharif, 2015)(Thorsen Holt, 2009)(Norman S., 2016), capacitive mixing (CAPMIX) (Reuters News Agency, n.d.), and hydrogel mixing (J. Kim, Jeong, Park, Shon, Kim, 2015). Among the technologies, RED and PRO are more advanced and demonstrated at pilot scale and both converts chemical potential to useful wo rk by the controlled mixing of two solutions of different salt concentration (Achilli Childress, 2010)(Yip Elimelech, 2014). RED is a membrane-based technology, which is driven by the Nernst potential, a manifestation of chemical potential difference. It uses a stack of altering ion exchange membranes that selectively allows ion permeation across the membranes. The net ion flux across the membranes is converted directly to electric current (Norman S., 2016)(Pattle, 1954). The process is very efficient for power generation but economically inefficient. The cost prices of available RED membrane is out of range, and recent investigations have showed that the price has to be reduced a hundred times to make the technology affordable (Post et al., 2010). The development of such type of membranes is very time consuming and difficult to achieve (Turek Bandura, 2007). Also, The operations of the RED process is complex and highly sensitive to the process parameters, which requires elaborate control system (Altaee Sharif, 2015). Alike reverse electrodialysis, PRO is also a membrane-based technology, but the difference is, PRO uses a single salt-rejecting semipermeable membrane instead of a stack of ion-exchange membranes. It utilizes the salinity gradient as osmotic power difference to drive the water permeation across the membrane from low salinity feed solution to high salinity draw solution. The expanding volume of draw solution flows through a hydro-turbine that generates useful mechanical and electrical works [18][19]. The design and operations of PRO are much simpler, and it does not depend too much on operational parameters except operating pressure of membrane at draw solution side. The recent analysis shows that PRO can achieve both greater efficiencies and power densities than RED and other existing technologies [14]. Most of the PRO studies have been focused on the mixing of seawater and freshwater, but this mixing scheme has been found to be unfeasible due to the lower power densities. Researchers agree that more study is necessary to assess the feasibility of processes based on streams of higher salinity. One of such processes is the energy recovery from desalination units by taking advantages of the mixing of discharged brine and seawater. Another process is the mixing of seawater with high salinity produced water from oil and natural gas exploration. However, the main problems of these process are concentraion polarization and salt leakage, which limit the PRO performance by reducing the driving force across the membrane. Before investigations to establish a viable PRO process for the large-scale operation, have focused on developing high-performance membrane and setting up suitable conditions to maximize the energy yields. Several thermodynamic properties are necessary to set up appropriate conditions to assess the performance of PRO process. The first of them is the Gibbs free energy of mixing because it provides the upper limit to the shaft power that is possible to recover from a mixing process, which occurs at constant temperature and pressure. Another property is osmotic pressure, which in necessary to establish operating pressure at different parts of the plant. Entropies and enthalpies are needed to evaluate the mechanical power of the rotary equipment involved. This work demonstrates a thermodynamic model to evaluate all of them in order to maximize the power recovery from PRO process. The Q-electrolattice equation of (EOS), which extends a lattice-based fluid model for electrolyte solutions, is adopted. The model also includes recently developed equations for PRO that considers concentration polarization; reverse salt permeability, and membrane fouling to predict water and salt flux across the membrane. In addition, most PRO models are based on solutions of Na+ and Cl ions only, whereas, in practice, saline water contains other ions in addition to these two.ÂÂ   This work reports simulations of PRO processes that consider the presence of multiple ions in solutions (Na+, K+, Mg2+, Ca2+, Cl- and SO42-). The existing model mostly uses different platforms to calculate osmotic power, power density, and flux across the membrane (e.g. OLI-software is used to calculate osmotic power and another program for flux and power density), that increase the possibility of getting erroneous value because all these are inter-dependent. On the other hand, this model constantly and accurately determines all of them by a single program. Initial investigations have been done for freshwater+sewater and seawater+brine systems with single-stage PRO configuration. The predicted osmotic pressure, water flux across the membrane and recoveries of mechanical power are in very good agreement with experimental literature data. This set of results suggests that the Q-electrolattice EOS is a suitable model for the calculation of thermodynamic properties needed to assess the performance of PRO plants.ÂÂ   Now, it is planning this model for very high salinity solutions with multiple stage configurations. A techno-economic analysis will be done for the feasibility study of PRO process implementing at industrial scale. Aim and Objectives: The aim of this work is to develop a thermoynamic model based on Q-electrolattice equation of state for PRO process, and implement it to predict different thermodynamic properties in order to caltulate water and salt flux across the membrane and power densities. The various objectives associated with this aim are delineated below: Implement Q-electrolattice equation of state for the solutions of multiple salts to calculate osmotic power and verify the results with literature experimental data. Implement recently developed mass and salt flux equations, which considered concentration polarization, reverse salt flux and fouling of membrane. Implement basic thermodynamic relations for PRO units to determine entropies and enethalpies accurately. Develop the model for freshwater-seawater system with single stage configuration and extended it for higher salinity system with multiple stage configuration. Implement the cost equations to determine the capital cost for installation of the PRO units. Literature Review Q-elctrolattice equation of state The elctrolattice equation of state (EOS) was developed using the same methodology presented by Myers et al. (Myers, Sandler, Wood, 2002), based on the Helmholtz energy approach. The residual Helmholtz energy at a given temperature and volume is calculated by the addition various contributions along a hypothetical path.ÂÂ   These contributions consist of ion-solvent and solvent-solvent interaction over the short range, solvation effects, and ion-ion interactions over the long range. The total process is divided into four steps along a thermodynamic path( a. Zuber et al., 2013): Step-1: It is assumed that a reference mixture consisting of charged ions and molecules is in a hypothetical ideal gas state at temperature T and volume V. In the first step, the charges on all ions are removed. The change in Helmholtz energy is accounted by the Born equation for ions in a vacuum, Step-2: The short-range attractive dispersion and repulsive forces due to excluded volume are turned on. Also, self-association of solvent molecules can occur. The MTC EOS is used to calculate the change in Helmholtz energy for this step,. Step-3: The ions are recharged. The change in Helmholtz energy is accounted for by the Born equation for ions in a dielectric solvent, Step-4: The long-range interactions among the ions in solution are taken into account using the Mean Spherical Approximation (MSA), and the corresponding change in the molar Helmholtz free energy is denoted by . The residual Helmholtz energy for forming an electrolyte solution is thus given by: wherein So, To model electrostatic interactions, a single salt electrolyte solution is divided into five regions: three for solvent (D, ÃŽÂ ±, and ÃŽÂ ²), one for cation (C) and one for anion (A). To determine the MTC Helmholtz energy change, the model uses seven parameters to represent pure solvents.ÂÂ   The model assumes that the region-region interaction (except for ÃŽÂ ±-ÃŽÂ ²) are dispersion interactions, which are temperature dependent. In addition, it also assumed that the short-range interactions between the ÃŽÂ ± and ÃŽÂ ² region are zero.ÂÂ   This is summarized below: In addition, hydrogen bonding interactions are taken to be temperature independent. It is assumed that the interaction between the solvent and each charged species is equal; short-range interaction between opposite ions and same charge are neglected altogether.ÂÂ   This is summarized below: The Q-electrolattice equation of state is an extended version of the EOS in which an explicit MSA term is used which allows for unequal ionic diameters (which are ultimately regressed using experimental data). PRO principles Basic Theory Reference: Achilli, A., Childress, A. E. (2010). Pressure retarded osmosis: From the vision of Sidney Loeb to the first prototype installation Review. Desalination, 261(3), 205-211. https://doi.org/10.1016/j.desal.2010.06.017 Altaee, A., Sharif, A. (2015). Pressure retarded osmosis: advancement in the process applications for power generation and desalination. In Desalination (Vol. 356, pp. 31-46). Elsevier B.V. https://doi.org/10.1016/j.desal.2014.09.028 Efraty, A. (2013). Pressure retarded osmosis in closed circuit: a new technology for clean power generation without need of energy recovery. Desalination and Water Treatment, 51(40-42), 7420-7430. https://doi.org/10.1080/19443994.2013.793499 Kim, J., Jeong, K., Park, M. J., Shon, H. K., Kim, J. H. (2015). Recent advances in osmotic energy generation via pressure-retarded osmosis (PRO): A review. Energies, 8(10), 11821-11845. https://doi.org/10.3390/en81011821 Kim, Y. C., Elimelech, M. (2013). Potential of osmotic power generation by pressure retarded osmosis using seawater as feed solution: Analysis and experiments. Journal of Membrane Science, 429, 330-337. https://doi.org/10.1016/j.memsci.2012.11.039 Myers, J. a., Sandler, S. I., Wood, R. H. (2002). An Equation of State for Electrolyte Solutions Covering Wide Ranges of Temperature, Pressure, and Composition. Industrial Engineering Chemistry Research, 41(13), 3282-3297. https://doi.org/10.1021/ie011016g Norman, S. L., S., R. (2016). Osmotic Power Plants Author ( s ): Sidney Loeb and Richard S . Norman. Science, 189(4203), 654-655. Pattle, R. E. (1954). Production of Electric Power by mixing Fresh and Salt Water in the Hydroelectric Pile. Nature. Post, J. W., Goeting, C. H., Valk, J., Goinga, S., Veerman, J., Hamelers, H. V. M., Hack, P. J. F. M. (2010). Towards implementation of reverse electrodialysis for power generation from salinity gradients. Desalination and Water Treatment, 16(1-3), 182-193. https://doi.org/10.5004/dwt.2010.1093 Reuters News Agency. (n.d.). Norway Opens Worlds First Osmotic Power Plant. Retrieved January 17, 2013, from http://www.reuters.com/article/2009/11/24/us-nor way-osmotic-idUSTRE5A-N20Q20091124 Sharif, A., Merdaw, A., Aryafar, M., Nicoll, P. (2014). Theoretical and Experimental Investigations of the Potential of Osmotic Energy for Power Production. In Membranes (Vol. 4, pp. 447-468). https://doi.org/10.3390/membranes4030447 Straub, A. P., Deshmukh, A., Elimelech, M. (2015). Pressure-retarded osmosis for power generation from salinity gradients: is it viable? Energy Environ. Sci. https://doi.org/10.1039/C5EE02985F Thorsen, T., Holt, T. (2009). The potential for power production from salinity gradients by pressure retarded osmosis, 335, 103-110. https://doi.org/10.1016/j.memsci.2009.03.003 Turek, M., Bandura, B. (2007). Renewable energy by reverse electrodialysis. Desalination, 205(1-3), 67-74. https://doi.org/10.1016/j.desal.2006.04.041 Veerman, J., Saakes, M., Metz, S. J., Harmsen, G. J. (2009). Reverse electrodialysis: Performance of a stack with 50 cells on the mixing of sea and river water. Journal of Membrane Science, 327(1-2), 136-144. https://doi.org/10.1016/j.memsci.2008.11.015 Yip, N. Y., Elimelech, M. (2012). Thermodynamic and energy efficiency analysis of power generation from natural salinity gradients by pressure retarded osmosis. Environmental Science and Technology, 46(9), 5230-5239. https://doi.org/10.1021/es300060m Yip, N. Y., Elimelech, M. (2014). Comparison of Energy Efficiency and Power Density in Pressure Retarded Osmosis and Reverse Electrodialysis (7th Editio). Yip, N. Y., Tiraferri, A., Phillip, W. A., Schiffman, J. D., Hoover, L. A., Kim, Y. C., Elimelech, M. (2011). Thin-film composite pressure retarded osmosis membranes for sustainable power generation from salinity gradients{_}. Environmental Science and Technology, 45(10), 4360-4369. https://doi.org/10.1021/es104325z Zuber, A., Figueiredo, R., Castier, M. (2014). Fluid Phase Equilibria Thermodynamic properties of aqueous solutions of single and multiple salts using the Q-electrolattice equation of state. Fluid Phase Equilibria, 362, 268-280. Zuber,ÂÂ   a., Checoni, R. F., Mathew, R., Santos, J. P. L., Tavares, F. W., Castier, M. (2013). Thermodynamic Properties of 1:1 Salt Aqueous Solutions with the Electrolattice Equation of State. Oil Gas Science and Technology Revue dIFP Energies Nouvelles, 68(2), 255-270. https://doi.org/10.2516/ogst/2012088 This work focuses on developing a thermodynamic model to analyse the energy efficiency of a PRO process in order to maximize the power recovery. It uses Q-electrolattice equation of state (developed for mixtures with mixed electrolytes) that can accurately determine various thermodynamics properties such as vapor pressure, osmotic coefficient, osmotic pressure, entropy and enthalpy at different conditions of concentration temperature and pressure (A. Zuber, Figueiredo, Castier, 2014). The model is implemented to XSEOS excel tool to calculate these thermodynamic properties. Moreover, it does not have any limitations to calculate osmotic pressure and other properties for very high concentraion solution containing multiple salts at extreme high temperation and pressure conditions. Achilli, A., Childress, A. E. (2010). Pressure retarded osmosis: From the vision of Sidney Loeb to the first prototype installation Review. Desalination, 261(3), 205-211. https://doi.org/10.1016/j.desal.2010.06.017 Altaee, A., Sharif, A. (2015). Pressure retarded osmosis: advancement in the process applications for power generation and desalination. In Desalination (Vol. 356, pp. 31-46). Elsevier B.V. https://doi.org/10.1016/j.desal.2014.09.028 Efraty, A. (2013). Pressure retarded osmosis in closed circuit: a new technology for clean power generation without need of energy recovery. Desalination and Water Treatment, 51(40-42), 7420-7430. https://doi.org/10.1080/19443994.2013.793499 Kim, J., Jeong, K., Park, M. J., Shon, H. K., Kim, J. H. (2015). Recent advances in osmotic energy generation via pressure-retarded osmosis (PRO): A review. Energies, 8(10), 11821-11845. https://doi.org/10.3390/en81011821 Kim, Y. C., Elimelech, M. (2013). Potential of osmotic power generation by pressure retarded osmosis using seawater as feed solution: Analysis and experiments. Journal of Membrane Science, 429, 330-337. https://doi.org/10.1016/j.memsci.2012.11.039 Myers, J. a., Sandler, S. I., Wood, R. H. (2002). An Equation of State for Electrolyte Solutions Covering Wide Ranges of Temperature, Pressure, and Composition. Industrial Engineering Chemistry Research, 41(13), 3282-3297. https://doi.org/10.1021/ie011016g Norman, S. L., S., R. (2016). Osmotic Power Plants Author ( s ): Sidney Loeb and Richard S . Norman. Science, 189(4203), 654-655. Pattle, R. E. (1954). Production of Electric Power by mixing Fresh and Salt Water in the Hydroelectric Pile. Nature. Post, J. W., Goeting, C. H., Valk, J., Goinga, S., Veerman, J., Hamelers, H. V. M., Hack, P. J. F. M. (2010). Towards implementation of reverse electrodialysis for power generation from salinity gradients. Desalination and Water Treatment, 16(1-3), 182-193. https://doi.org/10.5004/dwt.2010.1093 Reuters News Agency. (n.d.). Norway Opens Worlds First Osmotic Power Plant. Retrieved January 17, 2013, from http://www.reuters.com/article/2009/11/24/us-nor way-osmotic-idUSTRE5A-N20Q20091124 Sharif, A., Merdaw, A., Aryafar, M., Nicoll, P. (2014). Theoretical and Experimental Investigations of the Potential of Osmotic Energy for Power Production. In Membranes (Vol. 4, pp. 447-468). https://doi.org/10.3390/membranes4030447 Straub, A. P., Deshmukh, A., Elimelech, M. (2015). Pressure-retarded osmosis for power generation from salinity gradients: is it viable? Energy Environ. Sci. https://doi.org/10.1039/C5EE02985F Thorsen, T., Holt, T. (2009). The potential for power production from salinity gradients by pressure retarded osmosis, 335, 103-110. https://doi.org/10.1016/j.memsci.2009.03.003 Turek, M., Bandura, B. (2007). Renewable energy by reverse electrodialysis. Desalination, 205(1-3), 67-74. https://doi.org/10.1016/j.desal.2006.04.041 Veerman, J., Saakes, M., Metz, S. J., Harmsen, G. J. (2009). Reverse electrodialysis: Performance of a stack with 50 cells on the mixing of sea and river water. Journal of Membrane Science, 327(1-2), 136-144. https://doi.org/10.1016/j.memsci.2008.11.015 Yip, N. Y., Elimelech, M. (2012). Thermodynamic and energy efficiency analysis of power generation from natural salinity gradients by pressure retarded osmosis. Environmental Science and Technology, 46(9), 5230-5239. https://doi.org/10.1021/es300060m Yip, N. Y., Elimelech, M. (2014). Comparison of Energy Efficiency and Power Density in Pressure Retarded Osmosis and Reverse Electrodialysis (7th Editio). Yip, N. Y., Tiraferri, A., Phillip, W. A., Schiffman, J. D., Hoover, L. A., Kim, Y. C., Elimelech, M. (2011). Thin-film composite pressure retarded osmosis membranes for sustainable power generation from salinity gradients{_}. Environmental Science and Technology, 45(10), 4360-4369. https://doi.org/10.1021/es104325z Zuber, A., Figueiredo, R., Castier, M. (2014). Fluid Phase Equilibria Thermodynamic properties of aqueous solutions of single and multiple salts using the Q-electrolattice equation of state. Fluid Phase Equilibria, 362, 268-280. Zuber,ÂÂ   a., Checoni, R. F., Mathew, R., Santos, J. P. L., Tavares, F. W., Castier, M. (2013). Thermodynamic Properties of 1:1 Salt Aqueous Solutions with the Electrolattice Equation of State. Oil Gas Science and Technology Revue dIFP Energies Nouvelles, 68(2), 255-270. https://doi.org/10.2516/ogst/2012088 [1] All fossil fuel reserve and consumption data from CIA World Factbook

Analysis of Edgar Allan Poes The Raven Essay -- Egar Allan Poe Raven

Analysis of Edgar Allan Poe's The Raven Edgar Allan Poe’s â€Å"The Raven,† though parodied, republished, and altered countless times, has withstood the test of time as one of the most recognizable and famous works of poetry in the English language. Carefully measured stanzas with a fascinating rhyme scheme embedded throughout, together with the unique and completely individualistic style of its author, are but a few of the elements that combine to elevate this poem in the public eye. It reaches an as-yet-unparalleled plane of poetic excellence. It is imperative, then, for the reader to understand that the conflict presented in â€Å"The Raven† is not the commonly-assumed â€Å"Man vs. Animal,† as though to embody the plight of the man as he pits himself against the inexorable and daunting raven who crouches before him, but rather â€Å"Man vs. Himself.† Unfortunately, a sad mistake is predominantly concluded upon by the public at large as they study this piece. Many readers view the titular character as being the sinister, twisted daemon sent from hell to torment its host. This, while at a preliminary reading may appear to be the case, is not the theory widely accepted both by scholars and serious contemporary students. The repeated negative answer is not a warning, prophecy, or ill-spoken omen. The bird is no oracle. Poe himself tells us that the creature’s â€Å" ‘only stock and store, / Caught from some unhappy master whom unmerciful disaster† / Followed fast and followed faster till his songs one burden bore- / Till the dirges of his Hope that melancholy burden bore’ † is, in fact, â€Å" ‘ â€Å"Never- nevermore†Ã¢â‚¬â„¢Ã¢â‚¬  (62-66). It is interesting to note that Poe originally postulated placing a parrot in this role, but opted for a raven as â€Å"equally ... ...eming of a demon’s that is dreaming, And the lamplight o’er him streaming throws his shadow on the floor; And my soul from out that shadow that lies floating on the floor Shall be lifted- nevermore! This work deftly captures the inward and hidden desire that all men and women face in the maelstrom of grief that accompanies the death of their true love. As has been noted, it is not the raven that carries with it the agony. The raven is merely the catalyst, acting upon the pent-up agony that already exists within the bosom of the narrator. Here we find true, seldom-revealed human nature in striking clarity. â€Å"The Raven† is as timeless as it is human, and as long as lovers love and the living die, it will remain a horrifyingly accurate representation of life as many would not care to admit. Therein lies its strength, and therein lies its beauty.

Matrix 1 v.s. Matrix 3 :: essays research papers

After watching â€Å"Matrix Revolutions,† I was disapointed. The movie lost its confusing yet interesting story line that the first one did very well, and there were so many characters that a lot of them got lost in the story and they wasted many good actors.   Ã‚  Ã‚  Ã‚  Ã‚  When they return to the real world and the battle of the machines starts, it just goes on and on and on while Neo and Trinity disapear for a long time. The fight scenes just never cut away for such a long time that in the end it became anoying to watch. When the human base was under attack by the machines, there was no dialogue for such a long time. The effects were really good but they didn't cut away from this specific scene for what seems to be half the movie. The visual effects were just as good as the first movie but the fight scenes didn't match the originals. It isn't a really bad thing to take out the fight scenes, it's just the fact that the first movie was based solely on those fight scenes and it wasn't smart for them to take so much of them out. There were only a few good fight scenes and the biggest one dealt with flying and it was sort of overkill by the end. I think that one big thing that made â€Å"Revolutions† worse than the first movie wa s that everyone seemed to be in love with eachother. After watching the first one I was expecting more fighting but instead they turned it into romance and it was drawn out way too long. It seemed that in â€Å"Matrix Revolutions,† they had too many plot points that I've seen in other movies before.   Ã‚  Ã‚  Ã‚  Ã‚  The whole movie is full of little errors like this. For example, the machines make a deal in the end with Neo to defeat the agent Smith, and after he does, the machines are supposed to not continue attacking humans and growing them in their fields after years of doing so, just because of a promise. It doesn't make much sense. Neo comes in and saves the day at the end, but the movie doesn't really even explain how it works. Neo's about to lose and die and then magically he wins. I didn't think it was a very good ending, they should have finished the series at the end of the second movie.

Hamlet †the Character Laertes Essay -- The Tragedy of Hamlet Essays

Hamlet – the Character Laertes  Ã‚        Ã‚  Ã‚   In the Bard of Avon’s famous tragedy Hamlet the character of Laertes is less clearly presented than others. He is the chamberlain’s son, and yet he commands popular respect and support for a bid for the kingship. How does one piece together all the evidence in his life?    In â€Å"The World of Hamlet† Maynard Mack describes the interference of a possessive Polonius in the life of his son, Laertes:    â€Å"The apparel of proclaims the man,† Polonius assures Laertes, cataloging maxims in the young man’s ear as he is about to leave for Paris. Oft, but not always. And so he sends his man Reynaldo to look into Laertes’ life there – even, if need be, to put a false dress of accusation upon his son (â€Å"What forgeries you please†), the better by indirections to find directions out. (250)    Laertes makes his appearance in the drama after Marcellus, Barnardo and Horatio have already seen the Ghost and have trifled with it in an effort to prompt it to communicate with them. Laertes is in attendance at a social gathering of the court at Elsinore. Laertes, like Fortinbras a rival of Hamlet (Kermode 1138), appears with his father, Polonius, who is later shown to manipulate both him and his sister (Boklund 122). Laertes respectfully approaches the king, who asks, â€Å"And now, Laertes, what's the news with you? / You told us of some suit; what is't, Laertes?† Laertes responds in a manner befitting the son of the lord chamberlain:    My dread lord,   Ã‚  Ã‚  Ã‚   Your leave and favour to return to France;   Ã‚  Ã‚  Ã‚   From whence though willingly I came to Denmark,   Ã‚  Ã‚  Ã‚   To show my duty in your coronation [. . .] . (1.2)    After Claudius wishes Laertes a farewell for his trip back to F... ...Ed. G. Blakemore Evans. Boston: Houghton Mifflin Co., 1974.    Mack, Maynard. â€Å"The World of Hamlet.† Yale Review. vol. 41 (1952) p. 502-23. Rpt. in Shakespeare: Modern Essays in Criticism. Rev. ed. Ed. Leonard F. Dean. New York: Oxford University P., 1967.    Rosenberg, Marvin. â€Å"Laertes: An Impulsive but Earnest Young Aristocrat.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Masks of Hamlet. Newark, NJ: Univ. of Delaware P., 1992.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html No line nos.    Ward & Trent, et al. The Cambridge History of English and American Literature. New York: G.P. Putnam’s Sons, 1907–21; New York: Bartleby.com, 2000 http://www.bartleby.com/215/0816.html      

Information and transportation technology Essay

Information and transportation technologies are critical in supporting a leagile supply chain design because both resources are needed to integrate well the manufacturing of products and operations processes including delivery to the customer and customer feedback systems. In a leagile supply chain, lean material flow is upstream of agile material flow. For it to succeed as an agile process, it must be fully documented, understood and engineered. This is readily enabled by initially engineering a lean process and then adapting it by removing specific constraints and capacity limitations, thus enabling agility (Mason-Jones, et.al. , 2000). Integration and coordination are vital parts of this supply chain design and through enhanced collaboration and information exchange using information technology, success can be achieved. Transportation technology is one important component of logistics which directly supports a leagile supply chain. Because of flexible movements of materials needed for production and products from suppliers to customers and vise-versa, a very efficient transportation technology is vital.